In honor of Blue Apron’s fifth birthday, we celebrated the memories we’ve made and the experiences we’ve shared over the past five years. We highlighted Customer Favorites through all channels, calling our month long campaign “Five Weeks of Favorites”.
I created a toolkit for this campaign for the design team to execute against. I established the color scheme, graphics and typography styles, to help ensure consistency throughout all assets. My team took the lead on creating the acquisition emails for the month, ensuring each touch point felt in line with the campaign.
Designer: Linda Chow, Art Director: Stephanie Olsen, Creative Director: Kathryn Bain