Art Direction + Design

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Blue Apron

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Make incredible home cooking accessible to everyone.

 
 
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Brand refresh +
brand book design

 
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Homepage Design

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Five Weeks of Customer Favorites

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In celebration of Blue Apron’s 5th Birthday, they brought back the top customer favorite recipes. The visuals incorporated movement and energy to evoke the party and celebration of the community that has cooked along side them for the past 5 years.

 
 
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 Season’s Best

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A seasonal guide published every quarter and included in every box to help educate customers about produce and seasonality.

 
 
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Market Gift Guide

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An eight week program where we sent activities for kids during the summer, to help educate them about food in an engaging way.

 
 
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Creative Director: Kathryn Bain, Art Director: Stephanie Olsen Rabinowitz, Design: Linda Chow, Photographers: Rick Holbrook, Mike Krautter, Illustrations: Lucas Kalina